Starting to sleep, from scratch

If you think about improving sleep, it really should be an entirely entrepreneurial endeavor – that is really looking to disrupt what is currently happening, on a personal level.  If you’re not sleeping well, throw everything that you think you know about rest out the window.  It’s time to restart and refresh your approach.

Many people think it’s one little thing, like going out and buying a well reviewed Saatva Luxury Firm and suddenly everything is fixed.  Sure, that can help part of your sleep issues, and it’s definitely better than going out there and just getting the best valued mattress.  The real issue is not being addressed, and that is understanding what makes you sleep in your core.

Sleep Like A Baby Please!!

Approach sleep like you do the rest of your life, with conviction, with courage, with relentless determination.  Don’t let this slip by the wayside, and you’ll become a true sleep entrepreneur for the ages.


Entrepreneurs helping sleep entrepreneurs

When it comes to entrepreneurship, we’re all a team.  We’re all out there with an idea, a vision, that can one day define you.  To climb a mountain, knowing that it’s too steep for other men to climb, and still finding a way to make it to the top.  This is the goal for many, yet  for few.

We as sleep entrepreneurs are a special category.  We really understand the importance of life and balance, and how something as seemingly simple, natural, and necessary quickly goes out the window.  That’s why we would like to take a moment to shout-out to our tech friends that make things easier for us.

Sleep entrepreneurs are often just tech entrepreneurs with a bit more focus.  We may sell mattresses online, or have a digital newsletter with sleep advice like Slumber Sage.  And thus having a master of these digital options is extremely important.  Yet our time is limited, so the many moons required to master something may be out of our grasp.

Thus we take a moment to honor team treehouse.  They’ve done a fantastic job of teaching our tech community how to be better, for a very reasonable cost.  They have inspired us with their easy to learn, easy to comprehend methods that truly help entrepreneurs to be better.  To be wiser.  To be more efficient.  And to in the end, get more sleep.

The coding lessons are very well put together, I even was able to learn HTML in just a weekend – or at least the basics.  If you ever thought that programming was out of your reach, I think this course will make you think the opposite.  It’s every man’s coding world now, so take the opportunity that treehouse has given you and taking your coding from zero to hero.

Also, take this as an inspiration.  The work that you do in this life can greatly benefit those around you in unexpected ways.  Maybe these guys were just out to make a buck, but they ended up doing a great thing for all sleep entrepreneurs, both current and present.  More advances like this can really help push the industry forward and help us all better understand the impact of sleep on our daily lives and health.



Mystery entrepreneur, king of sleep

Friends, every great entrepreneur has a great story to tell.  We believe this firmly at Pine Magazine, and will continue to believe it until we lay down in our death bed.  We’ve heard from some of the mattress greats, most recently the infamous Philip Krim of Casper.  We’ve started in the modern day, with those revolutionizing the industry today, and will soon delve back into the history to perhaps the greatest all-time entrepreneur, the inventor of the bed.  However as time goes on and on, we must nominate the greatest sleep entrepreneur of all time.

Slumber Sage King of Sleep

Yes, there are many options available.  And as we narrow down our selection to one winner, we are devastated to tell you that this man is a mystery.  That the very person who brings so much knowledge to the world regarding sleep methods and sleep products is in fact a true unknown.  This man is a great, a legend, a true visionary, and we only know him as the Slumber Sage.

Are you a side sleeper?  He’s got the info.  Looking at a Saatva Mattress?  Yup, he’ll fill you in on everything you need to know.  Sleeping bags?  Inflatable beds?  Adjustable mattresses?  Sleeping pills?  It’s all in his warehouse.  The man is not an adviser, he’s an institution.  And America thanks him for his contribution.  There would be a lot more restlessness in this world without him.


Some of our favorite new entrepreneurs

One entrepreneur that we really admire is the founder of Casper mattress, Philip Krim.  Casper has been named the Warby Parker of Mattresses, meaning they provide a high-quality product exclusively online with a big focus on brand and customer service.  He’s taking on the biggest mattress brands, thus far with great success.  Philip spent time at Vocalize Mobile and The Merrick Group, and has strong personal connections to the New York startup community.

This market certainly isn’t the sexiest thing to come across venture capital’s desk – however Philip has managed to land funding from some premier VCs, including Lerer Ventures, Norwest Venture Partners, Crosslink Partners, and Correlation Ventures.  So far the Casper mattress reviews are very strong, with people noting the great quality of the product and the fair price.  We expect more great reviews, particularly since they have a really nice Manhattan show room that is all the rage.  They launched earlier this month, and reportedly did tremendous sales on their first day.

Here’s the new mattress getting unboxed:

The big question with Casper is whether it consumers will feel comfortable buying a mattress online.  The company argues that laying for a mattress for a couple minutes in a showroom doesn’t actually give you an understanding of how well the mattress will treat you after sleeping on it for a month.  So instead of the show room, they have a generous return policy that lets you return the mattress after 30 days, no questions asked.  In my mind this is a great leap forward for customers and will pay big dividends for this company in the future.

Casper currently only has one model, the medium-firm, which supposedly fits the majority of sleepers.  With such a quality mattress at such a reasonable price, even if it’s not a perfect fit, it’s going to be a huge upgrade from what I’m currently sleeping on.  We’re very excited to see where Casper lands amongst the competition in their effort to provide the best luxury mattress online!

The role that a good mattress place a good nights sleep.

mattress relates to how you sleep

In order to function to your fullest potential you need to get a good nights sleep every night. One of the most important things you can do to make sure that you get a good nights sleep is to make sure that you have the right mattress. When you sleep on it comfortable firm supportive mattress it is much easier for you to fall asleep and stay asleep. A supportive mattress will help to ensure that your back and neck are supported when you rested night. Without a mattress that does this you were likely to suffer from back and neck pain throughout the day. Over time these symptoms will get worse which will make it harder for you to function.

In addition to making sure your body feels right, a good mattress is good for your mind as well. When you sleep at night it is a chance for your body and mind to recharge. During sleep your body is refreshed and so is your mind. When you have a good mattress and you were able to relax, it is much easier for you to get the restful sleep that you need. They comfortable mattress allows you to fall asleep faster and to stay asleep because you were able to truly relax. When you don’t have a comfortable mattress it is often difficult to get comfortable and fall asleep. You may find yourself tossing and turning as you try to find a way to relax. As mattresses get older they wear out just like anything else. Over time the springs can go from being supportive to putting pressure on your body and making you uncomfortable.

Many people hesitate to buy a new mattress because they can be expensive. But instead of thinking about how expensive they are, you should instead think about how much a new mattress can impact your health and your life. A mattress is not an expense, it is an investment into your health. The other thing you must keep in mind is the fact that a mattress will generally last many years. So instead of thinking about how much your mattress will cost you upfront, you should instead think about how little it actually is over the course of several years. If you were having a hard time sleeping at night and want to improve at buying a new mattress is one of the best things you can do. A new mattress can help your body feel better, and can also help your mind to relax and recharge when you sleep. Sleep is important and many people are so busy that they often suffer from sleep deprivation. Due to the limited amount of time that you have to sleep you need to make the most of every minute. You can’t afford to lay in bed and toss and turn. You can’t afford to lay in bed and be uncomfortable which keeps you from being able to sleep. The best way to make sure that these are not problems is to make sure that the mattress that you have is in good condition and support she well. If your mattress does not do the settings then it’s probably time to buy a new one. A mattress is not an expense, rather it is an essential investment that will help you to look and feel your best.

The right betting can help you to get comfortable and sleep well

When you crawl into bed at night after a long hard day having the right bedding is a great way to get comfortable and relax so that you can sleep. Far too many people suffer from a lack of sleep. While there may be a lot of issues that you have going on during the day that reduce amount of time you have to sleep, what you can do is to make the most of the time that you have. You don’t want to lay in bed for an hour or two hours or three hours trying to fall asleep. You want to go to bed and fall into a deep slumber as soon as possible. In order to do this you have to be comfortable. While a good mattress is a necessity far too many people overlook the importance of having the right bedding.

What you need to do to make sure that you have the right type of bedding it’s to take an account the weather where you live. If you live in a cold climate make sure that you have sheets and blankets that will help you to feel warm and cozy at night. If you live in a climate where it’s warm or if it’s the time of year when it’s warm been having like sheets is the way to go. By taking the time to ensure that you have the right betting you can make sleep the priority that it should be. When you don’t get enough sleep it’s impossible for you to function at your normal levels. Your work and your personal life will suffer and you will feel tired and Unmotivated all of the time. Don’t make the mistake of not making sleepy priority. Don’t make the mistake of underestimating the importance of a quality and comfortable bedding.

Hot Areas For Sleep Innovation

I’ve written about a few of these areas before (like my discussion on wearables here), but I wanted to put together a more all-encompassing article for where I think entrepreneurs can help people sleep better.  Let’s go through some different areas.

Mattresses- People sleep on mattresses, so it only makes sense that providing people with really great mattresses is a tremendous way to help people sleep better.  I’ve written about this before, but entrepreneurs can come in and disrupt this pretty old business model and make really high-quality mattresses much more affordable for the masses, and by doing so, really help a lot of people get some better quality sleep.

Sleeping Pills- This will be from a more pharmaceutical background, but I think there’s room to make a more natural substance that can help people sleep better without the risk of dependency.  Pills like Ambien and Lunesta can be great, but I think the risk of dependency is too high and that kind of defeats the purpose of everything.  If there’s a way to provide the benefits of these types of pills without having to have the risk of dependency, I think a lot of people would be much better off.

Diet- If an entrepreneur can come in and successfully convince people of the powerful impact that diet has on sleep, they might be able to change the world.  Not a lot of people know that eating better can have a big impact on people’e ability to sleep.  It’s going to take a great entrepreneur to come in and educate the world on this very important issue.

Wearables- I’ve written a full article about this.  If people can wear sleep sensors, they will get a better idea of exactly how well they sleep.  Once they understand that, they will have a better picture of what areas they need to improve.  Then they can focus on getting better sleep only at that point.  The technology for these types of devices will only improve over time.

That’s a pretty good list.  I’m sure that I have left a few things out.  If people can learn meditation and decrease stress, they will certainly be in a position to sleep better.  Hopefully some entrepreneur will start to focus on areas like that over time as well.  I’m confident that this will happen, but it will take some time.  Either way, we will all be better off when any of these areas takes off.

What The Next Mattress Entrepreneur Needs To Do

So, the market has now been filled by entrepreneurs that have disrupted the entire business model of the mattress industry.  Consider yourself disrupted old executives of this industry.  The question is, can these guys sustain this success, and if not, where will they need to turn to next?

A few considerations:

Sure, these companies have disrupted the mattress industry with the direct to consumer business model, but there’s nothing really stopping an established company from starting an entirely new brand and copying these new companies.  In fact, with their experience in manufacturing, they might and are actually able to most likely make a better product at less of a cost.  So for that reason, these new startup companies in the industry need to watch out for incumbents.

Second, with the success and press that these companies have achieved, there is nothing really stopping any new company from being formed and taking a slightly new angle on the mattress.  I am willing to bet that there will be much more competition going in to the future not only from established companies but also from new companies forming.  Advertising budgets will be squeezed by rising costs from competition increasing.

What a new entrepreneur should think about is creating the best possible product.  Sure, it’s easy to get good reviews online, but eventually the word will get out whether the product is actually good.  So, my prediction is that the industry will turn backwards in many ways.  Companies will be forced to create products that are extremely supportive and comfortable, all at a reasonable price.  Innovation might take hold even more in the industry, but if not, and even if so, companies should focus on making the best products possible.  That’s what these companies should focus on going forward.  As I’ve mentioned in other articles (like here), entrepreneurs are capable of lots of things.  Let’s hope they’re capable of creating amazing mattresses.

Tech Entrepreneurs turn their energy on mattresses

Tech entrepreneurs can create almost anything these days.  Plenty of them are out their doing consumer apps, helping people call a taxi, park a car, get groceries, chat with their friends, and share pictures.  But the fact of the matter is that technology is important in almost every aspect of our lives, and the mattress industry is no different.

Take a company called Reverie, which has a truly amazing electric adjustable bed.  It’s truly remarkable, because technology helps you move the bed around.  It’s linked to apps, so that you can actually control the position in your bed that you are sitting in and move it from place to place.  If that’s not a step forward in technology, then I truly do not know what is.

These custom mattress makers have really figured it out.  But folks, they truly are not the only ones!  There are truly a large number of opportunities in this market where durable products can be integrated with excellent programming ability to set the product apart.

This isn’t the olden days, when people would sleep on a pile of straw.  It’s time to innovate in every aspect of life, to seize opportunity and really advance humanity.

When a bed is connected to a smartphone which is connected to a smart watch which is connected to a person, anything is possible.  The level of integration that we’re going to see across the board is going to be tremendous.  We’ve really seen that there is opportunity to set oneself apart in traditional industries by pushing the borders of technology.

Mattress and bed making.  Materials.  Industrials.  Light fixtures.  Furniture.  These are industries that have been sitting around for centuries, and now we need some young coders to really come in and mess the industry up.  To really wipe away stagnation and bring new light.

Wearables and Sleep

A new area where entrepreneurship and sleep collide is in wearables.  There are so many devices that you can use to track how you sleep.  So should you get a FitBit, or some other kind of wearable device?

My thoughts are that it is better to focus on getting better sleep overall, than to track constantly your sleep patterns.  If you track your sleep patterns too much, then you are going to get too anxious about them and you will end up losing sleep over them.  The major downside of of wearables and health tracking is how anxious and obsessed people get over them.  I see this being an issue with sleep and think that tracking your sleep activity can end up being counterproductive.

It is good information to know generally to figure out how many full REM cycles you are getting during an average night of sleep.  It’s also good to know how much you toss and turn at night and how often you wake up during the night.  Those indicators are really good pieces of information to know in general.  There is no question about that.  The problem is trying to worry about getting to a solution.

Unless you have problems with insomnia, I don’t think it’s worth tracking your sleep activity with some sort of wearable and sensor device.

Instead, go out there and try to find ways to get better sleep.  Stay away from electronics before bedtime.  Go for walks during the day.  Cut out the alcohol and caffeine.  This is the better way to go about getting better sleep.